Prada Rethinking Skin
Adaptation is the new Performance
Built on the purpose of helping skin adapt as fast as the
environment changes,
the Skin range from cleanser to foundation provides instant and over-time care.
Prada Rethinking Skin Adaptation is the new Performance
Built on the purpose of helping skin adapt as fast as the environment changes, the Skin range from cleanser to foundation provides instant and over-time care.
“What if we could accelerate the process of skin adaptation, not over a century or a generation, but on-demand, in real time? With the environment changing faster than our skin can adapt, this was a challenge for Prada.”
- Professor Gillian Graves, Biomimetism Expert
“What if we could accelerate the process of skin adaptation, not over a century or a generation, but on-demand, in real time? With the environment changing faster than our skin can adapt, this was a challenge for Prada.”
- Professor Gillian Graves, Biomimetism Expert
Prada rethinks beauty
Reimagining existing definitions and expectations, Prada proposes a free-thinking, avant-garde vision of beauty activated by tech and creativity.
The formula constantly rejuvenates skin with dynamic plumpness, translucent radiance, and resilient firmness. With over-time use, skin is optimized.
Prada rethinks beauty
Reimagining existing definitions and expectations, Prada proposes a free-thinking, avant-garde vision of beauty activated by tech and creativity.
The formula constantly rejuvenates skin with dynamic plumpness, translucent radiance, and resilient firmness. With over-time use, skin is optimized.
Adapto.gn Smart
TechnologyTM
The skin’s ability to renew, regenerate, and reinforce itself is augmented with Prada's Adapto.gn Smart TechnologyTM,
a multi-potent complex that helps skin adapt to its environment in real-time.
Adapto.gn Smart
TechnologyTM
The skin’s ability to renew, regenerate, and reinforce itself is augmented with Prada's Adapto.gn Smart TechnologyTM,
a multi-potent complex that helps skin adapt to its environment in real-time.
The Formula
This precision technology originates from natural actives called adaptogens, a family of 15 rare plants that have existed for over 400 million years while withstanding extreme conditions across geological ages.
In synergy with dermactive and dermocosmetic active ingredients, adaptogens were then reinvented into a breakthrough technology for Prada’s adaptive skincare.
The Formula
This precision technology originates from natural actives called adaptogens, a family of 15 rare plants that
have existed for over 400 million.
In synergy with dermactive and dermocosmetic active ingredients, adaptogens were then reinvented into a breakthrough technology for Prada’s adaptive skincare.
From eco-designed packaging to the skin-conscious formulas
The new collection showcases precisely engineered architectural forms, intentional color composites, and essential materials. The refillable mechanism is streamlined and intuitive to ensure maximal user experience with minimal environmental impact.
From eco-designed packaging to the skin-conscious formulas
The new collection showcases precisely engineered architectural forms, intentional color composites, and essential materials. The refillable mechanism is streamlined and intuitive to ensure maximal user experience with minimal environmental impact.
Discover the four step routine
The Cleanser
The Essence
The Serum
The Cream
Discover the four step routine
The Cleanser
Prada Augmented Skin Cleanser fuses onto skin for Augmented Skin on 3 dimensions: Skin structure feels suppler, skin texture looks purified, and a mastered radiance is revealed.
The Essence
Prada Augmented Skin 2-in-1 Toner & Micro-Peel essence helps prepare your skin to face daily challenges, augmenting skin quality, while having a positive impact on cell turn-over.
The Serum
This transformative cream to water serum fuses onto skin for Augmented Skin Youth on 3 dimensions: Skin structure looks revitalized, skin texture appears refined, and a mastered radiance is revealed.
The Cream
Skin is upgraded to its fullest potential as this transformative gel-to-balm cream continuously rejuvenates skin appearance at multiple levels with dynamic plumpness, translucent radiance, and resilient firmness.
Shop the routine
Prada Augmented Skin Cleanser
SOFTENS, PURIFIES, REVEALS MASTERED RADIANCE
Face Serum
REVITALIZES, REFINES, REVEALS A MASTERED RADIANCE - REFILLABLE
.png?sw=270&sfrm=png)
Prada Augmented Skin Cream
DYNAMIC PLUMPNESS, TRANSLUCENT RADIANCE, SMOOTHER SKIN TEXTURE
