Since 1913, Prada has been synonymous with cutting-edge style. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions, focusing on experimentation.
TRANSCENDING TRENDS
Through an innovative approach, which draws inspiration from an unconventional analysis of society, Prada elaborates codes that transcend trends. Style statements born from the passionate examination of disciplines that are, at times, apparently far from fashion, such as art, film and photography, resulting into creations that reinterpret reality from unusual perspectives.
TRANSCENDING PRODUCTS
Unfettered from conceptual limitations and from the strict commitment to stylistic cohesion, the aesthetic codes of the brand have influenced generations of creative minds through manifestos of cultural emancipation that embrace the broadest aspects of life. Prada’s fashion transcends products bringing ideas and ideals to life through its clothes and accessories, which become tools of confident self-expression.
LOOKING FOR NEW PERSPECTIVES
Prada challenges preconceived aesthetic patterns. It is an expression of society: whenever society changes, Prada evolves accordingly. What’s simple and classic is distorted and reconsidered in the tireless search of new perspectives. A state-of-the-art laboratory grounded on the values of instinct and cultural inclination.
Defining Prada Beauty
Defining Prada Beauty
A brand of perpetual exploration and reinvention, Prada Beauty challenges perspectives and the status quo to serve as a precursor and
pioneer, with a perspective of uncompromised quality, radical elegance, intellectual purity and freedom of creative experimentation.
MIUCCIA PRADA
"All my life is working against the cliché of beauty. How to break from inside the system of what was considered beauty."
RAF SIMONS
"My eye is always attracted to difference, to challenge. Beauty should make you think, make you re-think what you know."
Prada Beauty Craftsmanship
Prada Beauty Craftsmanship
Prada Beauty
Prada Beauty
PRADA TRIANGLE
The Prada triangle first appeared on the original steamer trunks designed by founder Mario Prada. It features on the Prada Personae bottle.
SAVOY LOGO
Prada's Savoy logo was designed in 1919, when the company was appointed official supplier to Italian monarchs. Prada was granted House of Savoy heraldry elements to add to their logo. It features on each bottle of Les Infusions.
SAFFIANO LEATHER
This material originated at the hands of Mario Prada, who created the diagonal, cross-hatch pattern, which creates Saffiano leather. It features on the caps of Prada Candy, L'Homme and La Femme bottles.
PRINTS
Both hand-drawn and digitally-mastered, Prada fashion collections have featured iconic prints heavily since 1996. Prada's exclusive prints feature on the Olfactories' silk pouches.
LUNA ROSSA
The Prada Luna Rossa story is linked to The America’s Cup, the oldest trophy in international sport and the apex of the sailing world. In an ode to high performance through high innovation, the Luna Rossa fragrance line was born.
