Since 1913, Prada has been synonymous with cutting-edge style. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions, focusing on experimentation.
TRANSCENDING TRENDS
Through an innovative approach, which draws inspiration from an unconventional analysis of society, Prada elaborates codes that transcend trends. Style statements born from the passionate examination of disciplines that are, at times, apparently far from fashion, such as art, film and photography, resulting into creations that reinterpret reality from unusual perspectives.
TRANSCENDING PRODUCTS
Unfettered from conceptual limitations and from the strict commitment to stylistic cohesion, the aesthetic codes of the brand have influenced generations of creative minds through manifestos of cultural emancipation that embrace the broadest aspects of life. Prada’s fashion transcends products bringing ideas and ideals to life through its clothes and accessories, which become tools of confident self-expression.
LOOKING FOR NEW PERSPECTIVES
Prada challenges preconceived aesthetic patterns. It is an expression of society: whenever society changes, Prada evolves accordingly. What’s simple and classic is distorted and reconsidered in the tireless search of new perspectives. A state-of-the-art laboratory grounded on the values of instinct and cultural inclination.
SAVOY LOGO
Prada's Savoy logo was designed in 1919, when the company was appointed official supplier to Italian monarchs. Prada was granted House of Savoy heraldry elements to add to their logo. It features on each bottle of Les Infusions.
LUNA ROSSA
In an ode to high performance through high innovation, the Luna Rossa fragrance line was born.
